El éxito o el fracaso de tu empresa depende del suceso o del fracaso de tus esfuerzos de mercadotecnia. Si puedes identificar lo que tus clientes quieren, necesitan, y pueden costear—y se los das—entonces obtendrás resultados asombrosos. Lleno de la sabiduría característica de Brian Tracy, esta guía indispensable contiene 21 ideas poderosas que puedes usar inmediatamente para mejorar tus resultados estratégicos de mercadotecnia.

Lleno de estrategias de mercadotecnia comprobadas, este libro práctico y portable muestra cómo superar a la competencia, incrementar las ventas y la rentabilidad, y dominar el mercado nicho.

Descubrirás como:

• Construir la base de clientes
• Diferenciarte de la competencia
• Responder a tres preguntas cruciales acerca de los nuevos productos o servicios
• Usar estudios de mercado y grupos focales para impulsar mejores decisiones
• Llenar una necesidad emocional básica para los compradores
• Determinar el mejor rango de precios
• Enfocar tus esfuerzos completamente en el cliente
• Aprovechar mejor tus canales de distribución
• Dominar los conceptos de especialización, diferenciación, segmentación, and concentración
• Proporcionar a los clientes una razón para dejar de ser clientes de tus competidores y ser clientes tuyos
• Y más.

Marketing

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results.

Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

You'll discover how to:

• Build your customer base;
• Set yourself apart from the competition;
• Answer three crucial questions about any new product or service;
• Use market research and focus groups to fuel better decisions;
• Fulfill a basic emotional need for buyers;
• Determine the correct price point for your offerings;
• Become truly customer-focused;
• Make the most of your distribution channels;
• Master the concepts of specialization, differentiation, segmentation, and concentration;
• Give customers a reason to switch from your competitors;
• And more.

SPANISH EDITION: Marketing

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results.

 

Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.